For Brands & Corporations
The brands winning right now
aren’t advertising.
They’re producing.
LVMH launched a studio. Starbucks launched a studio. Chick-Fil-A is developing original programming. The shift is structural — and it won’t reverse. We’ll show you how to make the move, and which story pattern your brand should be living.
$30B
Digital story market by 2032
3×
Projected market growth from $10B
10
Story patterns. One fits your brand.
LVMH → 22 Montaigne Entertainment
Starbucks → Starbucks Studios × Sugar23
Chick-Fil-A → Original Programming
Digital Story Market → $10B to $30B by 2032
The brands winning aren’t advertising — they’re producing
Mythological architecture · Cinematic framework · IP development path
LVMH → 22 Montaigne Entertainment
Starbucks → Starbucks Studios × Sugar23
Chick-Fil-A → Original Programming
Digital Story Market → $10B to $30B by 2032
The brands winning aren’t advertising — they’re producing
Mythological architecture · Cinematic framework · IP development path
The Shift Is Structural
Three companies that stopped
being sponsors.
And started producing.
Audiences don’t trust ads anymore — they trust stories. The brands that understand this aren’t adjusting their media mix. They’re building studios. The question for every CMO right now is not whether to make this move. It’s how — and how fast.
MythMatrix is the only framework that maps your brand to a story pattern, builds a mythological character architecture, and takes you from brand concept to studio-ready IP.
MythMatrix is the only framework that maps your brand to a story pattern, builds a mythological character architecture, and takes you from brand concept to studio-ready IP.
LVMH
22 Montaigne Entertainment
The world’s largest luxury conglomerate launched a full production studio — films, docs, and series that embody brand mythology without selling anything. Pattern: Golden Fleece. The long road to mastery, craft, and timeless excellence.
Stage 4 — We’re Great
Starbucks
Starbucks Studios × Sugar23
Partnered with one of Hollywood’s top production companies to build original content. Not product placement — production. Pattern: Buddy Love. The warmth of connection between two strangers who become something real.
Stage 4 — We’re Great
Chick-Fil-A
Original Programming
A QSR brand developing scripted originals — tapping into family, community, and values-based storytelling. Pattern: Institutionalized. Can a group hold its soul and identity as it scales into something much larger?
Stage 5 — Life Is Great
What We Offer
Four ways to move your brand
from sponsor
to studio.
Each engagement builds on the last. Start with the Audit — 90 minutes that changes how you see your brand’s narrative. From there, choose your depth.
Entry · 90 min
01 — The Door In
Brand Story Audit
$2,500
Which of the 10 story patterns is your brand currently living? Is it the right one for your audience? We map your brand against the full MythMatrix framework — character, plot, and story pattern — and show you exactly where the narrative gaps are.
Brand Story Map · Pattern ID · Gap Analysis
Strategy · 3–4 wks
02 — The Architecture
Story Pattern Positioning
$8,500 – $15,000
Reframe your brand as a character with a light side, a shadow side, and a core fear to overcome. Your audience becomes the hero. You become their mentor — not their product. We build the mythological architecture your content strategy has been missing.
Character Bible · Archetype Map · Voice Guide
Series · Episodic
03 — The Arc
Content Architecture
$5,000 – $10,000
Build a content series using the 15-beat framework. Move from ads to episodic storytelling with a beginning, middle, and end. Each piece of content lives inside a larger arc — so your audience is always moving toward something.
15-Beat Content Map · Series Bible · Editorial Calendar
Studio-Ready · Bespoke
04 — The Production
Production Development
Custom quoted
From brand concept to pilot episode. We take your brand story all the way through development: logline, one-pager, beat sheet, pilot outline, and a production-ready package for studio consideration or independent production. Priced per scope.
Logline · One-Pager · Beat Sheet · Pilot Outline
Half-Day Intensive · 8–20 people
Brand Storytelling Workshop
$5,000
On-site or virtual. Story pattern diagnosis, brand character mapping, and an audience-as-hero repositioning session. Your creative team leaves with a shared narrative framework and a clear direction. Ideal for mid-market brands and internal creative teams ready to move fast.
→ Most accessible entry point for mid-market brands
Full-Day Intensive · 8–20 people
Full Brand Story Immersive
$10,000
The complete MythMatrix brand experience in a single day. Pattern identification, character architecture, content series design using the 15-beat framework, and a brand story map your team can execute immediately. Teams leave aligned, inspired, and with a production-ready narrative direction.
→ Full framework delivered in a single engagement
The MythMatrix Difference
Your brand has been living
inside a story pattern.
We’ll find it.
Over 500 films reduce to 5 pairs of story patterns, organized by 5 stages of human consciousness. Every brand is already living one of these patterns — intentionally or not. The question is whether it’s the right pattern, and whether you’re executing it with craft.
Most brand strategy operates at Stage 3 — “I’m Great (And You’re Not)”. Competitive. Positional. Product-first. The brands creating genuine cultural gravity are operating at Stage 4 and beyond. That’s where we take you.
Take the Brand Pattern Quiz →Stage 1
Life Sucks
Life Sucks
Monster in the House + Whydunit
Survival, mystery, avenging justice
Insurance · Legal · Security
Stage 2
My Life Sucks
My Life Sucks
Out of the Bottle + Rites of Passage
Transformation, identity, life transitions
Health · Education · Finance
Stage 3 ★
I’m Great
I’m Great
Superhero + Dude with a Problem
Most brands park here. Competitive. Product-first.
Most B2C · SaaS · CPG
Stage 4
We’re Great
We’re Great
Golden Fleece + Buddy Love
Shared journey, community, genuine partnership
LVMH · Starbucks · Patagonia
Stage 5
Life Is Great
Life Is Great
Fool Triumphant + Institutionalized
Movements, legacy, the greater good
Movements · B Corps · Missions
Start Here
The Brand Story Audit.
90 minutes.
Your story changes.
Which story pattern is your brand living right now? Is it the right one for your audience? In 90 minutes we’ll map your brand against the complete MythMatrix framework — character, plot, and story pattern — and hand you a Brand Story Map that shows you exactly where your narrative gaps are and precisely how to close them.
$2,500
Flat rate · No retainer required
Leads into deeper engagement
Leads into deeper engagement
Flat fee · $2,500 · No ongoing commitment required
Larger engagements quoted separately per scope
Larger engagements quoted separately per scope